Introduction to Experience Management
The Discipline of XM
What is Experience Management
The Operating Framework for Experience Management
Competency
Technology
Culture
Defining Experiences and Insights
What is an Experience?
Defining experience gaps and opportunities
Challenge
Introduction to X and O Data
Defining X and O Data
Experience Data (X-Data)
Operational Data (O-Data)
In Summary
Applying X-Data and O-Data
Example case study
Analyzing X-Data alone
Analyzing X-Data and O-Data together
Defining actions using X and O-Data
Get started with XM in your organization
Challenge
List X and O Data for your Organization
Practice Combining X and O Data

Challenge

Thinking about your organization, answer the following questions about your culture, technology, and competencies.

If you do not know the answer to one of the statements below, discuss these with your teammates or manager.

  1. List the XM Competencies you have access to within your team.

  2. List the XM Technology you have access to within your team or organization.

  3. List the XM Cultural attitudes, beliefs, and behaviors you have observed in your team or organization in the past 3 months.

Now, think about your organization (whether it's a business, educational institution, public organization, or not-for-profit), write down 5 experiences that your organization would benefit from measuring for each of the following stakeholders:

Stakeholder Perspective

An Experience your organization would benefit from measuring

You

A new customer/member

A long term customer/member

A supplier

Your manager

One of your direct reports