There are six best practices to follow in producing great survey designs. In this section, you will learn what they are and the guidelines to follow.
Before building a survey in the Qualtrics Platform, you should plan the survey at a high level outside the platform to give yourself space to incorporate best practices.
This will help you maximize the value derived from the survey project, reduce the probability of errors, and elevate the decision-makers using the data. It will also provide you with a structure to reference and facilitate the platform build process.
This course takes you through the best practice recommendations for planning and designing your survey.
The best practices you will learn include:
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Set your research objectives
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Make every question count
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Plan the order of your questions
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Limit survey length
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Effective question-wording
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Keep it simple for respondents
At the end of this course, you will receive a summary of best practices and a challenge to practice applying these concepts.